Frequently Asked Questions

Everything you need to know about InControl, from getting started and building your website to managing your business, pricing, and support.

Getting Started & Website Setup

What exactly is InControl?

InControl is a complete business platform that connects your website, marketing, customer inquiries, sales pipeline, appointments, tasks, customer records, and analytics.

It starts with a professionally built website designed to establish trust and turn visitors into potential customers. When someone contacts your business, their information can flow directly into the tools you use to manage opportunities and follow up.

Instead of relying on several disconnected programs, you can manage much of your business from one place.

Do I have to build my own website?

No! Your subscription includes a professionally built website, personally created by InControl founder Lynn Coffey.

You'll provide information about your business through a straightforward questionnaire. Lynn will use that information to build your website, prepare your initial video presentations, configure your digital receptionist, and set up your essential business tools.

You won't be handed a complicated website builder and expected to figure everything out yourself.

What if I already have a website?

That's perfectly fine.

To take full advantage of InControl's connected website, receptionist, lead capture, and analytics, you'll use an InControl-powered website.

We'll use the information you provide about your existing business to help create your new website. You can also keep your current website while preparing the new one.

When you're ready, you can connect your existing domain to InControl.

Can I make changes to my website after it's built?

Absolutely.

You can update your content, images, presenter videos, business information, and available website sections directly inside InControl.

Your website and business tools are designed to be customizable as your business evolves.

And if you need help, you can contact Lynn directly.

How long does it take to get started?

Getting started begins with providing the information needed to configure your business.

Because every business is different, setup time depends on the materials supplied, the features being configured, and any domain or service integrations required.

We'll guide you through the process and let you know what information is needed.

Features & Business Management

What's included with InControl?

Both monthly and annual subscriptions include access to the full standard InControl platform.

That includes your website, video presenters, digital receptionist, CRM, sales pipeline, appointments, tasks, business goals, marketing tools, messaging, customer billing documents, and analytics.

You'll also receive personal initial setup and direct founder support.

Certain features have usage limits or require configuration of external services.

Is InControl difficult to learn?

InControl includes a wide range of tools, but it's designed to make everyday business activities straightforward.

Your initial system setup is handled for you, so you don't have to begin by configuring everything yourself.

Once your system is ready, we'll help you understand the essentials: reviewing your dashboard, responding to leads, managing customer information, and keeping track of daily tasks.

You can explore additional features as you need them.

Can my employees or team members use InControl?

Yes.

InControl supports authorized team members working within the same business workspace.

Team members can have their own sign-ins while sharing relevant business records, customer information, appointments, and tasks.

The business owner retains control of important account settings, including subscription billing and team administration.

What happens when someone requests pricing or contacts my business?

InControl can automatically capture their information and create or update a contact record.

Depending on how your system is configured, it can also place the contact in your sales pipeline, send you a notification, save the conversation, and create a follow-up task.

You decide how these actions work for your business.

The goal is to make it easier to respond personally and keep sales opportunities moving.

Can InControl help me understand which marketing is working?

Yes.

InControl includes campaign tracking, trackable links, lead-source information, sales pipeline reporting, and analytics.

These tools can help you understand where recorded inquiries originate, how opportunities progress, and which activities deserve attention.

Some financial and attribution information depends on the data available or integrations you've configured, so reporting may be partial when information cannot be verified.

Video Presenters & Digital Receptionist

Do I need to film my own videos?

No!

InControl includes a library of ready-made video presenters that can deliver scripts for your business.

You can also create a personalized digital version of yourself using supported photographs and voice recordings, with the appropriate permissions.

That means you can introduce services, explain offers, and update video messages without filming a completely new video each time.

Can I create unlimited videos?

InControl includes video creation as part of its standard platform, subject to usage limits.

The current standard allowance includes 20 video generations per month, one custom presenter, and applicable presenter/look creation and storage limits.

We'll explain the available allowances during setup so you know what's included.

What does the digital receptionist actually do?

Your digital receptionist is a conversational assistant that lives on your InControl website.

It can answer questions using business information you've approved, guide visitors through pricing inquiries, collect contact details, and help with supported appointment bookings.

It's designed to communicate naturally and provide useful responses rather than simply present visitors with a traditional contact form.

Does the digital receptionist answer telephone calls or send customer text messages?

No. The digital receptionist communicates with visitors through your website's chat experience.

Depending on your settings and configured services, InControl can send certain notifications to the business owner.

However, the receptionist does not answer telephone calls, and InControl does not currently provide general two-way customer text messaging.

Pricing, Billing & Cancellation

How much does InControl cost?

InControl offers two standard subscription options:

Monthly: $499 per month

Pay month to month, with the flexibility to cancel anytime.

Annual: $4,988 per year

Save $1,000 every year compared with twelve monthly payments. Annual subscriptions renew at the annual rate unless changed or canceled under the applicable terms.

Both options include the complete standard platform, personally completed initial setup, and direct founder support.

What's the difference between monthly and annual subscriptions?

Both plans include the same standard software features and personal website setup.

The annual subscription provides two additional benefits:

$1,000 in recurring annual savings compared with monthly billing.

One-time Google Business Profile Optimization for an eligible business, helping improve the accuracy, completeness, and professional presentation of its Google listing.

The optimization service does not guarantee search rankings or traffic.

Is there a setup fee?

No.

Your initial website creation and essential InControl configuration are included in your subscription.

There is no separate mandatory website setup fee.

Can I cancel my subscription?

Yes.

Monthly subscribers can cancel at any time, with cancellation taking effect according to their billing period.

Annual subscriptions renew yearly unless canceled before renewal. Cancellation ordinarily takes effect at the end of the paid billing period.

You can manage your subscription through Settings → Billing → Manage billing.

Cancellation does not automatically issue a refund. The initial 30-day money-back guarantee is handled separately.

Guarantee & Support

How does the 30-day money-back guarantee work?

We want you to feel confident about choosing InControl.

That's why both subscription options include a 30-day, 100% money-back guarantee for any reason.

If InControl isn't right for you, you can request a full refund of your initial subscription payment within 30 calendar days of the successful charge.

This includes the entire annual payment if you selected the $4,988 annual plan, even if we've already completed your initial website setup.

To request your refund, first cancel through Settings → Billing → Manage billing, then contact us using the chat widget on our website within the 30-day period.

Renewal payments do not begin a new guarantee period.

What happens if I need help?

You'll have direct access to InControl founder Lynn Coffey.

Lynn has spent approximately 20 years working with local business owners, and some customer relationships have continued for more than 15 years.

Whether you have a question about using InControl, need help with a feature, or want to suggest an improvement, you can reach out directly.

Our goal is to combine the capabilities of a comprehensive business platform with the personal attention of someone who knows your business.

Still Have Questions?

We'd be happy to help.

Use the digital receptionist on this website to ask a question about InControl, its features, or the subscription options.  You can also use it to send a message to us directly.

See Pricing & Get Started